https://toderascu-vasile.wistia.com/medias/yttf96erjj

I highly recommend you to watch the video because I share some additional golden nuggets.

Over 70% of the success from shopping campaigns come from the right optimisation of the data feed.

In case you’re in doubt about any attribute or asset, just click on ? and read more about it or google it.

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I break down how to optimise your Google Merchant Center by looking at an example.

Let’s say we want to optimise the feed for these Nike shoes.

Attributes

Most important attributes that will make the biggest difference

#1 Price

#2 Title

#3 Google Product Category

#4 Image

#5 Description

#6 Product identifier

Product identifiers