https://www.youtube.com/watch?v=WU6XXj3E73M

Want to scale your e-commerce brand with Google ads?

You need to understand how bidding strategies work & when to use them.

I highly recommend you to watch the video because I share some additional golden nuggets.

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🔍 Bidding Strategies & How To Use Them

Disclaimer: It depends on the individual brand goals, timelines, competition, etc. Nothing is set in stone until you properly test it.

There are a couple of bidding strategies. Let’s discuss them one by one.

Manual Bidding

• You can set a max cpc bid for each keyword or ad group
• Spends the whole daily budget only if you have aggressive bids
• Two use cases:
  • Brand campaigns
    • Use with phrase & exact match keywords
  • Low volume campaigns
    • Less than 30 conversions per campaign in the last 30 days
      • Low budget
      • Low volume keywords
    • Look at the performance by device or time of the day

Manual Bidding with enhanced CPC

• Blend of manual & automated
  • allows the system to dynamically adjust your manual bids to increase your conversion volume while using manual bids as guidance
• Deprecated for Shopping campaigns
  • Behaves as manual CPC now
  • Used it for Shopping campaigns in the past, now I don’t personally use it

Maximize clicks

• Google automatically sets bids to help you obtain as many clicks as possible within your budget
• Spends the whole daily budget